GROWING MARKET OF SMALL GROUP HEALTH INSURANCE
As awareness is increasing in society regarding health care more and more people are opting for health insurance. With this increase in awareness and people getting more and more health-conscious day by day market for health insurance is increasing day by day. Not only individuals are opting for health insurance but even business groups are providing health coverage to their employees. Big companies have always given incentives to their employees but the recent trend is that even small businesses are providing health insurance to their employees. This trend of small businesses giving health insurance to their employees has led to growth in the market of small group health insurance, which has been an underperformer for quite some time. In a recent study, it was shown that between 2013 and 2020 about fifty per cent of small firm employees worked in such firms that provided health insurance and in comparison to this in the same period about 99 per cent of big firm employees were cover